by Ilya Kleyman | Oct 29, 2017 | Artificial Intelligence, Lead Routing, Process Improvement, Sales Analytics, Uncategorized
Marketing Cost per Funded Loan is a wonderful example of good KPI’s run amok. It’s a metric used by virtually every single Consumer Direct lending operation on the planet. In most cases, viewed as gospel. The first and last number in every...
by Ilya Kleyman | Oct 3, 2017 | Artificial Intelligence, Lead Routing, Process Improvement, Sales Analytics
Here’s the true story of a company – let’s call them Integrated Financial Solutions (IFS) – and how they increased sales revenue by 30% and decreased costs by nearly as much. IFS had a Sales Team of 60 people, with 5 dedicated Analysts and 3 Managers. Even...
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