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The Problem with Marketing Cost Per Funded Loan

by Ilya Kleyman | Oct 29, 2017 | Artificial Intelligence, Lead Routing, Process Improvement, Sales Analytics, Uncategorized

Marketing Cost per Funded Loan is a wonderful example of good KPI’s run amok.    It’s a metric used by virtually every single Consumer Direct lending operation on the planet. In most cases, viewed as gospel. The first and last number in every...

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